Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared
Secrets AI runs on a freemium subscription model with five tiers ranging from $0 to $39.99/month — and a virtual currency layer called Moments that governs access to images, videos, and voice features. Understanding both the subscription cost and the Moments economy is essential before committing to a plan. This breakdown covers exact pricing, what each tier actually unlocks, real-world Moments math, and how to decide which plan fits your usage pattern.
For context on the full platform, the detailed review covers features and overall value.
Secrets AI Pricing Overview
Five subscription tiers are available. Monthly, quarterly, biannual, and annual billing options exist for Premium and Ultimate — other tiers offer monthly and annual only.
| Plan | Monthly | Quarterly | Biannual | Annual (per mo.) |
|---|---|---|---|---|
| Free | $0 | — | — | — |
| Lite | $5.99 | — | — | $4.00 |
| Plus | $9.99 | — | — | $6.67 |
| Premium | $19.99 | $16.67 | $15.00 | $13.33 |
| Ultimate | $39.99 | $33.33 | $30.00 | $26.67 |
Annual billing saves 33% compared to monthly on all paid tiers. Quarterly and biannual options (Premium and Ultimate only) offer intermediate savings at roughly 16-25%.
What You Get on Each Plan
Free Plan
The free tier is a genuine trial, not a stripped-down permanent option:
- 20 messages per day (hard cap)
- 500-character maximum per message
- 200 Moments on signup (one-time grant, not monthly)
- Basic short-term memory — last 2-3 exchanges only
- No image generation, no video, no voice calls
- Full character library access for browsing and basic chat
At 200 Moments, you cannot generate even a single image (minimum 25 Moments) without burning through your grant. The 200 serves as a small sampling allowance, not ongoing currency. Realistically, the free tier gives you 1-2 days of conversation testing before you're evaluating an upgrade.
Lite Plan ($5.99/mo)
- 100 messages per day
- 1,000 Moments per month
- Basic long-term memory — approximately 14-day recall window
- 3-second video clip generation (short format only)
- Image generation unlocked
Lite is the entry point for users who want more than basic chat. 1,000 Moments supports roughly 20-40 images per month OR the equivalent in short video clips — not both extensively. Casual users who prioritize text conversation over media will find Lite sufficient.
Plus Plan ($9.99/mo)
- Unlimited messaging (no daily cap)
- 3,000 Moments per month
- Memory recall approximately 30 days — topic and tone awareness
- Full image generation (both generation models)
- Full video generation range (3-second through longer clips)
- Voice calls unlocked
Plus is the threshold where the platform becomes a full experience. Unlimited messaging eliminates the daily frustration of free/Lite caps. 3,000 Moments supports meaningful media generation — approximately 60-120 images, or 5 full-length videos, or 30 minutes of voice per month. The 30-day memory window creates real continuity across sessions.
For a comparison of what free versus paid actually delivers in practice, see the free vs premium breakdown.
Premium Plan ($19.99/mo)
- Unlimited messaging
- 8,000 Moments per month + 10% bonus on any Moments top-ups purchased
- Unlimited memory with full emotional timeline
- Time Machine feature (replay past conversations)
- Premium AI models
- 4x memory access multiplier
- +60% context length boost
Premium is where the relationship simulation dimension genuinely comes alive. Unlimited memory means the AI maintains a full emotional timeline — not just facts, but how you've reacted to things, your preferences, your relationship milestones. The Time Machine lets you revisit specific past moments. For users who care about persistent, emotionally coherent AI relationships rather than episodic chats, Premium is the meaningful tier to aim for.
Ultimate Plan ($39.99/mo)
- Everything in Premium
- 15,000 Moments per month + 15% bonus on top-ups
- Group chats with up to 3 AI characters simultaneously
- Personas (identity-switching for roleplay)
- 6x memory access multiplier
- +100% context length boost
Ultimate makes sense for two specific use cases: heavy video/image producers who need the Moments volume, and users who want the group chat and personas features that are exclusive to this tier. If neither of those describes you, Premium is the smarter spend.
Understanding the Moments System
Moments are Secrets AI's in-platform currency. Every paid subscription includes a monthly Moments grant. Moments pay for media generation, voice calls, custom character creation, and manual memory saves. Text messages consume a small number of Moments (1-2 each) but the real cost centers on media.
Moments Cost Per Action
| Action | Moments Cost |
|---|---|
| Text message | 1-2 Moments |
| Image generation | 25-50 Moments |
| Short video clip (3 sec) | ~50 Moments |
| Full video clip (longer) | ~600 Moments |
| Voice call | 100 Moments per minute |
| Manual memory save | 10 Moments |
| New custom character | 1,000-1,500 Moments |
Real Math: What Each Tier's Moments Actually Buy
Plus (3,000 Moments/month):
- 60-120 images only, OR
- 5 full-length videos only, OR
- 30 minutes voice only, OR
- A realistic mix: ~50 images + 2 videos + 10 min voice ≈ 2,700 Moments
Premium (8,000 Moments/month):
- 160-320 images only, OR
- ~13 full-length videos only, OR
- ~80 minutes voice only, OR
- A realistic mix: ~100 images + 5 videos + 30 min voice ≈ 7,500 Moments
Key insight: A single extended roleplay session with multiple image generations and one video clip can consume 300-800 Moments easily. Heavy users should model their typical usage before choosing a tier.
Bulk Moments Purchases
If your monthly grant runs dry, top-up bundles are available:
- 1,980 Moments — $5.99
- Up to 118,800 Moments — $249.99
- Discounts up to 30.4% at higher bundle sizes
- Premium subscribers get a 10% bonus; Ultimate subscribers get a 15% bonus on top-ups
Important: Monthly Moments grants reset at your billing cycle. Unused Moments do not roll over indefinitely.
Annual vs Monthly — Savings Breakdown
| Plan | Monthly Price | Annual Price | Monthly Savings | Annual Savings Total |
|---|---|---|---|---|
| Lite | $5.99 | $4.00 | $1.99/mo | $23.88/yr |
| Plus | $9.99 | $6.67 | $3.32/mo | $39.84/yr |
| Premium | $19.99 | $13.33 | $6.66/mo | $79.92/yr |
| Ultimate | $39.99 | $26.67 | $13.32/mo | $159.84/yr |
The 33% annual discount is consistent across all tiers. The practical recommendation: start on monthly billing to confirm the platform fits your usage pattern, then switch to annual after 2-3 months if you're satisfied.
Which Plan Is Right for You?
Four usage profiles map to four distinct plan recommendations:
Just exploring / testing: Start on Free (200 Moments + 20 messages/day). This is enough to assess conversation quality and character variety for a session or two.
Text-focused, casual use: Plus at $9.99/month. Unlimited messaging + 3,000 Moments supports regular conversation with occasional image generation. The 30-day memory window creates real continuity.
Regular image generation + occasional video: Premium at $19.99/month. The 8,000 Moments allocation supports consistent media production alongside chat. The emotional timeline memory system is a significant quality upgrade.
Heavy video and image creation: Ultimate at $39.99/month. 15,000 Moments + the 15% top-up bonus is the only tier where extensive video generation remains financially sustainable month-to-month.
For a full side-by-side of every feature across tiers, see the free vs premium comparison.
Payment Methods and Billing
Accepted payment methods:
- Visa
- Mastercard
- Virtual debit cards
- Cryptocurrency (minimum $20 per transaction)
Not accepted: American Express.
All charges appear on bank statements as "Sun Clinical Laboratories" — no reference to AI, adult platforms, or the Secrets brand. Cryptocurrency payments are available for users who want no card-linked identity in the transaction record. There is no publicly documented refund policy, so treat payments as final if you're uncertain about a tier.
FAQ
Yes, there is a permanently free tier. It gives you 20 messages per day, a 500-character message limit, and 200 Moments as a one-time starting grant. However, the free tier functions as a demo experience — there's no image or video generation, memory resets after 2-3 exchanges, and the 200 Moments won't last long if you try media features. Most users find the free tier sufficient for 1-2 days of evaluation before deciding on a paid plan.
Yes. Moments top-up bundles can be purchased at any subscription tier. Bundles start at 1,980 Moments for $5.99 and scale up to 118,800 Moments for $249.99, with larger bundles offering proportionally better value. Premium subscribers receive a 10% bonus on all top-up purchases; Ultimate subscribers receive a 15% bonus. Top-ups are a practical option if you've run through your monthly grant before the billing cycle resets.
Monthly Moments grants reset at each billing cycle — unused amounts from the previous month are not automatically carried forward indefinitely. This is an important consideration when choosing a tier: if you consistently fail to use your full monthly grant, you may be over-subscribed. On the other hand, if you're regularly running out before month-end, upgrading tiers or purchasing top-ups is worth the math.
Charges from Secrets AI appear as "Sun Clinical Laboratories" on your bank or card statement. There is no mention of AI, Secrets, adult content, or any descriptor that would identify the nature of the service. Cryptocurrency payments offer an additional layer of payment privacy if you prefer to avoid any card-linked record of the transaction.